there are no heavy moral implications involved: it can be simpler than that:

just be aware.

i want to buy a lamp from amazon – and while doing that, just notice what is happening. what are you supporting? you are fueling money to certain organs of our society: amazon as a platform, and the company that produces the lamps.

now just be aware, notice the judgements – amazon is being judged quite a lot because it does things that are immoral, but dont be distracted by feelings of moral good and bad – just be aware: if amazon is doing bad things like underpaying its workers, can you buy your lamp somewhere else maybe? just look. amazon is quick, amazon is lazy – you don't need to be lazy, you can just stay conscious. so i will google around (but be aware – is google good? aren't they also evil? now it's getting a bit neurotic – i'm sorry i can't fix the whole world and i will also trust my surroundings, and society, to have a sustainable, ecological, fair consciousness. i can't do that alone, we need to work together.) and look if there is another store in hamburg. and be aware – where does the lamp come from?

this is not working. my head will explode like this. everything around me is evil and bad and whatever i do im destroying the planet. i can not continue with this attitude. i will not found my thinking on mistrust, hatred, and feelings of moral superiority – i will found it on trust in myself and all humans around me and i will found it on awareness, simple, honest, acting out of this trust, someone tells me “coca cola is evil!!” so i just ask why, they tell me they did X, so now i will just buy fritz cola instead. simple, unverwickelt, healthy, direct. maybe fritz cola is evil, too – so i stay awake, i look around – but i don't want to say words like good and evil – my intersocial focus lies on sustainability. that the way we do things will be healthy in the longterm for us humans and our surroundings (ecological and social sustainability and empathy). this awareness requires transparency. i require transparency. i will read and look what i am doing to my surroundings. i will not obsess over ideologies or moral positions.

so i will become concrete now and use some intuition here. 1. so what about Google? my intuition tells me, i would rather like to use Ecosia. And spread that project a bit. they seem nicer. they seem more empathetic. Do i have the time to research a bit more, and to know instead of just relying on my intuition? Maybe. But for now i just feel better like that. (some stuff i found out: they plant a lotta trees. they support fridays for future. so supporting them is a nice thing 2. and amazon? .... ja okay they exploit workers, theyre just huge in general, thats also a bit frightening... i have power as a consumer but stuff like working policies? shouldnt that be a state thing? but i can just see they dont really seem to care about humans, it has become quite a machine. do i want to support that? not if i have to. lets see if i can find some alternatives... oh, and i didnt even notice! ebay-kleinanzeigen.de and then you'll even reuse some of the stuff that other people dont want. i can just wait for my lampe to appear there.... tho for some specific stuff, like a plant-LED, it's sometimes hard to find it there. but now i really come to like that page because it is actually, secretely, an anti-motion to capitalist machines like amazon.

so starting from simple awareness, being morally open-minded, comes the following: * as a principle: ecological sustainability and intersocial empathy * ecosia instead of google * ebay-kleinanzeigen instead of amazon * and still – transcend concepts of good and evil. now i feel better using these alternatives, but i want to be careful with morality. just stay conscious tm